10 common facebook mistakes

10 Common Facebook Mistakes

10 Common Facebook Mistakes Facebook is a great place to start building a following for your small business, but user beware – it’s not as easy as it looks!  Help yourself avoid Facebook faux pas with Virtual Bird’s handy guide of 10 common Facebook mistakes: 1: The “build it and they will come” mentality. As nice as it would be, just because your Page exists does not mean you will…

Conversion Rate Optimisation Explained!

Conversion Rate Optimisation Explained! The fabulous Chelsea from Ghergich & Co emailed me over the weekend to let me know about this awesome resource about Conversion Rate Optimisation – It’s so simple, I’m calling it “Conversion Rate Optimisation Explained!” Ghergich & Co have teamed up with Salesforce Canada to create a graphic that explains what Conversion Rate Optimization is and how it helps retain existing customers, while still attracting new ones. Research…

small business payment options

Small Business Payment Options

Small Business Payment Options As a small business owner, navigating all of the small business payment options can be a minefield. There are so many different choices, all with their own pros and cons, and it’s hard to know where to look to find the information. In this post we’ll round-up some of the most popular small business payment options and outline the pros and cons of each from a consumer…

Small Business Branding Tips

Small Business Branding Tips

Small Business Branding Tips This article is full of small business branding tips to ensure you’re making the most of your branding and it’s professional and fitting for your business. Branding is a really important part of business and it’s a great idea to revisit your branding every now and again to ensure it still fits with your business as you grow and change. Good branding is an absolute must…

business motivation songs

10 business motivation songs

10 Business Motivation Songs I absolutely love music, it is my passion! I find it super hard to work or do anything without having some tunes on in the background – and I know from talking to lovely business owner friends of mine that I’m not alone. Business motivation songs help with my productivity and I get the results I need. My music taste is huge and varied, from country,…

business support

Business Support

Business Support When you run your own business, it can be a long haul – with long nights, hard work, and a lot of stress. It can be really hard to do it with no business  support, so it would be beneficial to try and surround yourself with positive people. People who encourage you, support you, and are motivational; as opposed to pessimistic apathetic people; this article will explain the…

social media tips

50 Social Media Tips & Statistics

50 Social Media Tips & Statistics Navigating the minefield that is Social Media can be a headache, but it’s a lot easier once you know how (isn’t that the way with everything?!). With that in mind, we’ve compiled 50 social media tips and statistics to help you on your way to becoming a Social Media master! So let’s kick things off… In no particular order, let’s begin with some social media…