Small Business Christmas Marketing
As we come to the end of October, now is the window for small business Christmas marketing. This is the short period of time where customers are thinking about Christmas and ready to buy. Because of the limited window, it’s important to make the most of every opportunity; now is the time to ramp up your marketing, promotions and take advantage of the customer thinking about Christmas.
The timing of this window of opportunity is vital in marketing – too early and customers won’t even be thinking about Christmas; too late and they may have already done their shopping, or you’ll have missed the boat for shipping.
Last Payday Before Christmas
It’s crucial that in your marketing you highlight how many paydays left until Christmas (for most people!). Many won’t even realise how soon it is and when you put it into paydays, it becomes real and a sense of urgency ensues.
Clear last posting dates
For the majority of items, last posting dates are mid December, although be sure to check for your specific method of posting. Do allow for postal delays though as we all know how much pressure the postal service comes under around the festive season.
Keep your promises
If your main marketing campaign runs around the promise of goods arriving for Christmas, make sure you adhere to this. If you encounter any unexpected delays, be sure to communicate with the customer as soon as possible. There’s nothing worse than an unhappy customer without a Christmas gift.
Go the extra mile
Christmas is a time for giving, and it’s the time of year where the little things go a long way. Secure your brand in your customers mind using little additions to their parcel, or even Christmas cards!
Can you make your customers life easier? Offer to ship to the recipient, or gift wrap the gifts prior to shipping. These valuable add ons will save the customer the stress of coordinating everything ahead of time.
Makeover your brand
Make sure your website and social media pages channel your Christmas marketing campaign; with extra festive touches, it will ensure your message is being delivered through all platforms.
Know your limits
It’s really easy to get carried away with Christmas selling as for most people it’s the busiest time in retail. But remember you need to fulfil all orders, and still have a little time for yourself to enjoy the festive period.
Don’t be disappointed
Yes, Christmas is known as a busy time of year for sales but don’t be disheartened if you don’t make as many sales as predicted. Use this year as a way of learning how to move forward next year. Perhaps your business is predominately custom based items and your lead time is too late; or perhaps your business is wedding based – in which case your peak time will be summertime.
Add to your team
If you are struggling under the pressure of the Christmas period and need to take a load off, be sure to outsource. Whether that’s a VA to help you communicate with customers and process admin tasks; or a family member or trusted friend to help with packing and posting orders.
Many are aware of the recent tradition of Boxing Day Sales; this is a great way to offload surplus stock and keep the cash flow running in the quieter period following Christmas. This doesn’t necessarily mean you have to work on Boxing Day, just make sure you do all of the preparations in advance.
Most of all, remember that Christmas is a time for spreading goodwill and spending time with family; make sure you schedule in some time to ensure the festive period.
Do you have any small business Christmas marketing tips?
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