Business

In your first year, you set everything up - it's the basis for the rest of the business. That's not to say you can't change things later, but if you've been working on your business plan or your filing system for a good week and used it for 4 months, the likelihood of you going back to fix it is not high! Which brings us to our first, and possibly most important tip in our list to business survival Keep Going! or, for all the Douglas Adams fans out there, "Don't Panic!" Things will be tough, you will make mistakes, and that's OKAY! Mistakes happen, we learn, we improve, and we move on. Pack up your towel (see: "Don't Panic!") and keep up the good work!

The subject of HMRC and accounting sends a lot of people into meltdown, it's perceived as a frightening experience so people shy away from it. However, it's the most single important thing you'll do for your business. Here is where our small business legal lowdown should help.

Take a moment to think about what would be left of your business if Facebook, G+, Twitter, Pinterest, Linkedin and every other social network disappeared? A business mailing list will help you in that situation.

Right now the world is in chaos and it's awful. One of the side affects of this global pandemic is the effect it's having on small businesses. I wanted to share a few tips that will help you get your head in the right place to face this.

Everyone should have a mailing list that they keep in touch with regularly, end of. It's a vital tool to help grow your customer base and increase conversions. But did you know it can do so much more than that? It can nuture your leads through the sales process, provide onboarding information and tell your story - all automatically!

I'm an avid reader so I thought I'd let you know some of my favourite businesses books - plus some recommended by the lovely people in the Entrepreneur Small Business Support & Advice group!

Newsjacking is when you take a piece of relevant topical content and piggyback onto it by adding your own opinion or putting your own spin on it. In this blog we'll go into further detail and cover exactly what is newsjacking.

Here's my top 5 tips for making Facbook ads work for your business in the form of a handy infographic!

There's a lot to be said for proof of your work, in the form of photos or reviews. It can be the difference between a yes and a no from your customers. So are you doing everything you can to make it an easy choice for your customers?