Delegation and Outsourcing
As a small business owner it might be your dream to see your business take off, maybe your product becomes the next big thing, maybe the service you provide is in the next big industry, who knows? The downside to quick growth is that you might find yourself unable to cope with the demand. So your options are to employ someone or outsource some tasks. It can be quite daunting to consider inviting someone into the business you’ve created, so we’ve written this to help you navigate this exciting and scary time!
What do you want to delegate or outsource?
A major factor that you need to consider is the financial implications of hiring a qualified employee compared to contracting a self employed assistant or agency. If you directly employ someone you need to get up to speed on employment law, pensions and HR. Whilst this is a lot to consider, you don’t need to put in all this effort every time you employ a new person, just brush up on your knowledge every now and then. The benefits of an employee is that they may feel more connected to the business, especially in a small team, your success directly affects them so they’re likely to be very committed with you.
This isn’t to say that a contracted self employed assistant wouldn’t be committed because, at the end of the day, it’s easier to earn money from repeat customers than it is to find brand new ones.
Both options are great and both options will help boost your business, a lot of the time which option you go with depends entirely on what you want them to do. If you want to make more products, an employee might be the best option, for digital services outsourcing might be best.
So what can you outsource?
Pretty much anything you want. The main duties that get outsourced are things like accounting and admin, offloading the stress surrounding taxes and office work can be liberating and give you more time to concentrate on other important areas of the business.
Social Media is frequently outsourced as it can be time-consuming, not just in terms of content creation but you might find yourself losing hours replying to customers or just scrolling the timeline.
Copywriting, like social media, can be very easily outsourced, time saved not having to sit researching and writing your own blog posts or product descriptions can be better spent elsewhere.
Marketing can often, for smaller businesses, be lumped in with social media, as most won’t be in a position to be spending money on traditional marketing. Free social media marketing has been revolutionary for small businesses and it’s worth getting on board with that.
IT is one of the first things you might want to outsource or delegate depending on your own skill level and comfort. It’s not just a case of paying someone to build you a website, it’ll need maintaining and updating frequently so it’s good to keep someone on hand to help you.
Finding trustworthy freelancers
Trusting someone with your business is a big step so take your time researching freelancers to make sure you’re both on the same page in terms of expectations and requirements.
Check reviews and testimonies not just directly on the freelancers website but on third party review sites.
It might be an idea to have a few small tasks prepared so you can experience how they work and communicate and whether it works for you.
Figuring out the hiring process
If you decide to hire an employee instead try to reach out to other small businesses that have employees for advice, as always HMRC and the gov.uk are invaluable resources when expanding your business.
Let me know how you get on! Or if you’ve already outsourced or employed someone how did you find the experience?