How To Choose A Business Name
Starting your own business is a very exciting time, and often the first thing you think of after your product is a business name. Choosing a business name is one of the most important part of your brand, so this guide will hopefully help make the process less daunting. This can be very instinctual and its tempting to choose personal names, craft specific names, or unambiguous names. Its wise to avoid all these types of business names, simply because its easy to have a great name from the start as opposed to spend money and time rebranding further down the line.
Check the fine details
By choosing specific craft names or unambiguous names such as ‘Knitting By X’ or ‘Handmade With Love’, it can leave you stuck if at a later date you wish to change your product, and there’s a very high chance similar or the same names are already in use. It’s also wise to search Companies House, and IPO to check that your chosen business name isn’t already taken. A great tip is to check social media for similar or the same name. This avoids potential confusion for consumer, and also ensures you don’t get associated with brand who could have had bad reviews.
Check it once, twice, three times
Ask a friend or a family member to check your name, say it out loud, revise the spelling, ensure the meaning is understood. Furthermore ensure it types well if you were to register a domain. Pen Island found this out the hard way!
Most of all, sleep on it! Take a long hard think about it. Have a shortlist, work with the name for a few days before deciding it’s the one for you.
Have fun with choosing a business name, embrace your brand, make sure it’s exactly what you want to convey.