In order to make the most of your social media accounts, it is imperative that you constantly re-evaluate your strategy. An audit is the best way for you to ensure your tactics are perfectly optimised. You can perform a self-assessment yourself to get you started, and if you feel you need a more indepth audit, get in touch!
A self-assessment will allow you to assess your goals and monitor your progress as you adapt your marketing efforts. By following the tips below, you’ll be able to identify your strengths, weaknesses and the things you need to improve on.
The Social Media Scale
The scale below outlines the necessary goals to achieve to reach a certain point on the scale:
1 – Awful
Page lacks any necessary contact information, no profile or cover picture, huge lengths of time between each post, unanswered queries. Messy and unorganised.
2 – Poor
Some co-ordination, irrelevant posts, uncategorised photos, irrelevant profile and cover pictures, no variety in content, no consistency in content.
3 – Good
Irregular posts, still lacking in consistency and variety, relevant pictures, fully completed information sections, some engagement in posts.
4 – Very good
Slightly irregular posts, demonstrating some consistency, decent engagement, decent response time, some content variety.
5 – Excellent
Regular posts, fully consistent, excellent engagement, instant response time, variety of content, consistent branding, professional use of language, fully completed information sections, every section of page organised.
How To Assess Your Social Media
Of course it goes without saying that every business will strive to reach number five on the scale, but when performing the self-assessment and monitoring your progress, it’s important to make an honest estimation. By overestimating your grade on the scale, you will only hinder your progress which will have an impact on your engagement, reach and customer base.
Take a really indepth look at everything, think of it from the perspective of customers and go through each point on the scale to see where you fall. It can be really helpful to check out competitors too to see how you fair in comparison.
Once you’ve established your starting point on the scale, ensure you revisit the scale to monitor your progress and keep improving your social media presence based on your goal.
How do you think you fair on the scale?
Sound off in the comments below, and don’t forget to get in touch should you have any questions or would like a professional formal audit.