Right now the world is in chaos and it’s awful. One of the side affects of this global pandemic is the effect it’s having on small businesses, some are closing, some are making a loss for the first time in their business history, some are frantically trying to keep their head above water and some are using credit just to get by.
This can all be mentally exhausting, it’s absolutely heartbreaking to watch your business that you’ve nurtured for years go from thriving to barely staying alive.
Yeah, it’s not the businesses or individuals fault, just an awful set of circumstances, a butterfly effect if you will – but nonetheless it can be hard to swallow.
So I wanted to share a few tips that will help you get your head in the right place to face this.
Yup, I’m giving you permission to cry, feel sad, get upset. It’s a natural response, life and business has changed in a dramatic way that is outside of your control. It hurts, it’s painful, feel the pain and then wipe your eyes and get back up.
Now you’ve had your wallowing, it’s time to accept this is the new reality for a while. It’s so tempting to just sit there and mope, but that won’t help your mental health or your business, so we need to accept that it is what it is and we can only do what we can do.
Lean on financial and community support.
A lot of small business owners don’t like the thought of needing Universal Credit or business grants, but at the end of the day, you need to eat. There’s so shame in it. Get yourself whatever you’re entitled to if you need it.
And talk, talk to your partner, your friends, your inner circle about the turmoil and how you feel and how it’s impacting you. Most businesses are in the same position, you can share ideas, get support from each other.
Expand Your Skillset
When business is quiet, it’s the perfect time to do all those things you’ve wanted to do for the business – update your website, write a bunch of blogs, organise your desk etc. But you can also expand your skillset.
There’s a tonne of free resources around at the moment that will enable you to learn something, for personal or business growth. This could be something you get pleasure from, or put to use for your business in the future.
Come Back Stronger
Now is not the time to roll over and give up. Keep fighting, brainstorm new products when all of this is over, remember why you started your business in the first place and keep going.
Small business owners and entrepreneurs are known for their tenacity, persistence, adaptability, determination and most of all passion – draw on that and keep going.
Remember, we’re all in this together, it’s awful, but the sun will shine again and it won’t always be like this. We just have to stick together until then.
Stay home, stay safe.