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SEO self audit

Today why not complete your own SEO self audit. Follow the instructions below and see how you rank.

If you need additional help to fix any issues or to run the audit for you, just pop me a message 🙂

Use the following sites to measure your current SEO performance, I recommend a multitude because lots of them check for different things and have different parameters.

Sitechecker.pro – https://sitechecker.pro/ 
SEO web page analyser – http://www.seowebpageanalyzer.com/ 
1 & 1 web ranking – https://www.ionos.co.uk/marketing/rankingcoach?ar=1 
Nibbler – http://nibbler.silktide.com/ 
SEO site check up – https://www.seotesteronline.com/ 
SEO optimiser – https://www.seoptimer.com/ 
Woo Rank – https://www.woorank.com/

Top Keywords
Take a look at the keywords you’re ranking for using the tools above. Once you’ve identified them, work out if they’re what you’re trying to achieve. If not, revise your copy, H1 tags and meta descriptions to suit.

General issues 
These are issues that have been flagged up for SEO optimisation – use the tools above to identify the issues it throws up. This could be a lack of H1 tags, no descriptions, duplicate content and more. 
List them and then work through them 1 by 1 to eradicate them. Once you’ve done so, retest to check your scores. 
Usually the SEO testers will advise how to fix each issue but it may be specific to your build.

This is an analysis of your website speed – your speed is important because Google penalises sites which are slow. GT Metrix will explain how to fix the issues – although be aware some won’t be fixable and are server/ host dependant.

Check using Google Page Speed and GT Metrix.

Remember this won’t be an immediate process, it takes time to build up your knowledge and understanding of this SEO but by doing a self audit you’ll be in a much better position to increase your rankings.

If you want more actionable tips to improve your business, check out the A*D*M*I*N Planner

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