Small Business Christmas Marketing
As we come to the end of October, now is the window for small business Christmas marketing.
This is the short period of time where customers are thinking about Christmas and ready to buy. Because of the limited window, it’s important to make the most of every opportunity; now is the time to ramp up your marketing, promotions and take advantage of the customer thinking about Christmas.
The timing of this window of opportunity is vital in marketing – too early and customers won’t even be thinking about Christmas; too late and they may have already done their shopping, or you’ll have missed the boat for shipping.
Service industries need to start thinking about Christmas now too because even if you don’t offer gift products, you will still have something you can offer to take advantage of the seasonal spirit. Perhaps you can run offers or maybe you offer fitness services and can begin pushing for the “New Year, New You” phenomena.
The UK Christmas period generates a whopping £70 billion on average.
Want your piece of that? Time to start NOW.
Here are 10 ways to get ahead of the game and get your ducks in order ready for the festive rush.
1. Connect with press and bloggers.
Many members of the press and the blogging community have already begun canvassing for their Christmas gift guides, but there’s still time to put your hat in the ring. Check out #journorequest on Twitter to find out what people are looking for.
2. Define your Christmas targets.
How much do you want to earn? When do you want to break up for the festive period? How many units do you need to sell? By having these guidelines, it will help you to work out your plan.
3. List your products.
So you have a killer product range of adorable santa themed products but you’re holding off listing them on your website. Do it now! Not only are customers already buying now to spread the cost, but press contacts are browsing for their winter features.
4. Design your stationary.
Want to have festive themed leaflets? Eager to have specific Christmas packaging? Design and order it now so you’re prepared in plenty of time!
5. Plan your social media content.
Get ahead of the game by planning (and scheduling!) your winter social media content. That way when you’re overwhelmed with orders for the festive period, you won’t be neglecting your social media.
6. Ensure you’ve got the staff.
Perhaps you’ve been thinking of taking on seasonal staff to help you man your premises or package orders. Now is the time to begin advertising for the jobs. Even if you want to have digital help during the busy season, many VA’s, digital consultants and copywriters are booking for the festive season so get in there early.
7. Ensure your website is up to scratch.
There’s no point having an incredible marketing strategy if your website can’t handle the traffic or is lacking the wow factor to help customers convert. Perform an audit to ensure it’s the best it can be.
8. Define your marketing.
Facebook ads, lead magnets, events, email campaigns, promotions, competitions. The possibilities are endless, so make sure you have a clear road map.
9. Take into account other promotional periods.
Black Friday, Bonfire Night, Halloween and for our overseas clients Thanksgiving all come before Christmas so ensure you’ve accounted for those.
10. Create a strategy plan to ensure you can meet demand.
Ensure your systems are as automated as they can be to make life easier for yourself. Set up last posting date reminders and ensure customers are aware when their last order dates are.
It’s never too soon to get prepared for Christmas, some businesses are already planning for Christmas 2020!
Go forth and get your piece of that £70bn!!