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Social Media 101

Social Media 101

Given that social media platforms are usually free, they are a no-brainer in terms of marketing but not all social media platforms are created equally and it can be tricky to get the most out of your social media without having to spend hours and hours staring at screens. So I’ve created a handy guide about the differences, the demographics you can reach and things to remember about the different socials.

Pinterest

What is it?

An image sharing social media, a firm favourite for crafters, cooks and DIYers. Tends to be very popular with women aged 18-29.

How do I use it?

You’ll need to

  • Set up an account – Pinterest offers business accounts so you can look at your analytics for free.
  • Upload a profile picture – Either your logo or something else that will make you recognisable 
  • Add a description – Dazzle and wow them in a concise snippet.
  • Put website URL in description
  • Verify your website
  • Learn the lingo – Knowing the lingo will help you learn how to use the site more efficiently.
  • Start following – Follow similar businesses to get an idea of what they’re doing. Don’t forget to follow some of your customers so you can see what interests them.
  • Set up your first boards – What do you want to show off? what do you think you’ll be able to make content for consistently?
  • Pin images – Because this is an image sharing platform, the only info people have to go on is whatever image you pick. It needs to be inciting enough that they want more information.
  • Connect your account to twitter
  • Engage with other users

What else should I bear in mind?

Remember to add a pin it button to your website, most customers know that content varies depending on what social media platform they’re on so they might not be interested in your twitter feed but they might love your Pinterest so let them know you have one!

Don’t forget about hashtags, copious amounts of hashtags are how you ensure they your content gets out there and attracts the most views and clicks.

Upload original content, Pinterest can be a bit of a nightmare in terms of repinned information. The best way to stand out is to have original content, part of that is creating unique images and infographics.

Create and highlight your first testimonial. It’s important to never loose sight of how powerful a recommendation is. Milk a great bit of feedback for all you can!

Facebook

What is it?

A social networking platform that has synonymous with social media for over 15 years. One of the most versatile offering Facebook Live, a marketplace, groups, pages, job searching and much more, perhaps too much more. The demographic of Facebook is quite varied but it slightly favour men between 18-45.

How do I use it?

You’ll need to

  • Set up an account – Facebook offers business accounts so you can look at your insights for free, they will ask you almost constantly if you want to pay to promote your posts and or page.
  • Add branding – Either your logo or something else that will make you recognisable, remember the cover photo as well as the profile pic.
  • Fill out the about section comprehensively.
  • Put website URL & other social media links in the about section.
  • Learn the lingo – Knowing the lingo will help you learn how to use the site more efficiently.
  • Familiarise yourself with the admin panel and it’s functions
  • Schedule posts for the page/group – For prolonged use, you really need to have a content calendar so you aren’t struggling for content or ghosting your customers.
  • Engage with other users
  • Monitor your competitors

What else should I bear in mind? 

Facebook offers so much in terms of customisation and admin control, make sure that the info it’s showing you is what you want to see. Also consider the paid aspects of Facebook, advertising and sponsored posts are always available and sometimes on offer  and they may work for you.

Remember to update your page/group seasonally and with any offers you may be running, think about posting company milestones as well, not only does it break up your content so it doesn’t seem like you’re always trying to sell to your followers, it gives your company a bit more personality.

Facebook allows you to tailor content to audience so for example if you have a sale on a pregnancy product you can tailor the post to the female followers in order to drive engagement. When making content for your Facebook page/group don’t forget the benefit of multimedia posts, videos and visually appealing info graphics are very popular and very effective at driving engagement.

Twitter

What is it?

A microblogging social media platform, can be helpful as a customer service contact point. Twitter proves to be most popular with men aged 18-29, in fact 66% of twitter users identify as male.

How do I use it?

  • Set up an account – Twitter business accounts are probably the weakest of the bunch, until recently the business and personal accounts were the same and you had to state your business was at least 13 years old because that’s the age requirement.
  • Add branding – Either your logo or something else that will make you recognisable, remember the cover photo as well as the profile pic.
  • Twitter has a small bio for you to sell yourself in.
  • Link your website & other social medias
  • Learn the lingo 
  • Schedule posts 
  • Engage with other users – Follower count is crucial in twitter, if you don’t manage to build a following you posts won’t be seen by many.
  • Monitor your competitors

What else should I bear in mind?

The limited character count curtails both your content and your use of  hashtags so it can be difficult to get yourself noticed, so insert yourself into conversations and keep an eye on industry relevant threads so you can get involved early on.

Linked in with the above point about the limited character count, learning how to shorten links is vital, you can’t have an entire tweet taken up by a weblink.

Linkedin

What is it?

A employment orientated social media platform, best used to connect with others in your industry. It has a high percentage of males aged 25-34.

How do I use it?

  • Fill out all sections of profile
  • Sort out profile picture
  • Enter all info
  • Learn the lingo
  • Connect with business people

What else should I bear in mind?

LinkedIn can be a useful tool for finding industry relevant information and training, it’s not really a sales driving environment in my experience unless you sell education or finance/tech services so you probably won’t need to spend as much time on this platform.

Instagram

What is it?

A photo and video sharing platform. The youngest demographics of the socials we’ve looked at with their biggest user base being females aged 13-17.

How do I use it?

What else should I bear in mind?

: install to phone, set up account, encompass branding, fill out bio, learn the lingo, connect to other networks, content schedule, research and monitor, etc

Blog

What is it?

Well, this. A blog is a diary style series of text, usually informational.

How do I use it?

Blogs can be a great way of building followers, it allows you to impart a lot of information both about your product/ business and about yourself.

To get set up you’ll need to work out the different types of blogging and what you want to achieve (business ,lifestyle, review, video, etc)

  • Choose a blog platform (WordPress is the most popular)
  • Choose a webhost for your blog
  • Pick a domain name.
  • Design your blog
  • Read other blogs to keep up to date with new trends.

What else should I bear in mind?

Who do i want to read my blog? What do they want/don’t want to know about my industry, what are their top questions, what other blogs do they read, how often and when am i going to blog, what regular features should i have, what words would describe the tone i want to achieve?


As with all social medias, regular posting is important but make sure you don’t fall down a rabbit holes of consuming the platform more than is necessary, if you’re only getting a few sales through Facebook but you’re spending hours and hours creating content, you’re not being efficient.

Another key thing to remember is to create a social media policy for yourself and any employees you may have. Always remember that what you put out online never truly goes away and its especially important to conduct yourself with class and decorum is your personal socials are easily find-able by potential customers.

Ana

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