Everyone should have a mailing list that they keep in touch with regularly, end of. It's a vital tool to help grow your customer base and increase conversions. But did you know it can do so much more than that? It can nuture your leads through the sales process, provide onboarding information and tell your story - all automatically!

I'm an avid reader so I thought I'd let you know some of my favourite businesses books - plus some recommended by the lovely people in the Entrepreneur Small Business Support & Advice group!

Newsjacking is when you take a piece of relevant topical content and piggyback onto it by adding your own opinion or putting your own spin on it. In this blog we'll go into further detail and cover exactly what is newsjacking.

Here's my top 5 tips for making Facbook ads work for your business in the form of a handy infographic!

There's a lot to be said for proof of your work, in the form of photos or reviews. It can be the difference between a yes and a no from your customers. So are you doing everything you can to make it an easy choice for your customers?

The start of the month is always a brilliant time to refresh what you want to achieve, where you're heading and reflect on the previous month.

Etsy is a really useful selling platform for those who create handcrafted products. Many business owners struggle to know where to start and when to take that first step. There?s a lot of information to research and digest and it can be very overwhelming so this Etsy guide will hopefully help you on your way.

If you?re taking a look at this article then there?s a good chance you?re doing or thinking about doing a craft fair soon ? if so, congratulations! These craft fair tips will help you on your way to make the most of the experience.

On Wednesday, Facebook had a critical outage lasting 8 hours and most were locked out of their accounts, unable to access data or login.

It’s worth thinking about what would happen if it went down permanently or for a longer period of time. How would your business cope without it?